Case Studies

The client faced several challenges:

• A decline in revenue due to reduced staffing needs from their existing clients.
• Economic uncertainties causing their current clients to put job openings on hold, negatively impacting their business.
• Over reliance on referrals for new business, with a lack of an effective outbound sales pipeline.

We formulated a clear plan based on our experience in the IT staffing industry:

• We initiated statewide outreach to companies seeking staffing agencies.
• Our prospecting efforts targeted a wide range of individuals, from project managers to HR personnel, ensuring a broad reach within the tech staffing sector.
• We implemented a multi-touchpoint campaign, commencing with an introductory email showcasing our team's expertise and previous work.
• We maintained persistence through weekly emails, varying our messaging to emphasize our IT staffing proficiency and how we could assist them.
• We continuously monitored responses around the clock to ensure no important leads were missed. Responses requiring the client's expertise were promptly forwarded to them.
• Involving the client in the outbound email marketing process allowed them to understand how prospective clients were reacting to the campaigns.

Our efforts yielded significant benefits for the client:

• Acquisition of two key customers within seven months of engagement, who remain clients to this day.
• Increased organic traffic to their website, contributing to enhanced web presence and brand awareness.
• Identification of a reliable b2b qualified lead partner for other campaigns, such as a candidate leads program to address their challenge of sourcing new candidate profiles for additional job openings.